Dean Worrell and the Walton College of Business | NWA Commercial Photographer

Commercial shoots, either for editorial or advertising purposes, are my favorite types of photoshoots. Earlier this spring, I did an editorial shoot for the Sam M. Walton College of Business at the University of Arkansas‘ Spring 2012 alumni magazine. This biannual magazine updates alumni about the happenings of the college, and got a new look this year. The theme of this issue was “Faces & Spaces,” as the college recently received both a new dean and some renovated rooms. I ended up shooting the outgoing dean, Dan Worrell, as well as various rooms and even a department group shot. Doing commercial shoots like this one is a different ball game from weddings, nature, or any other photography — not just in the type of equipment used, but also in how you have to envision the outcome of the publication. Here’s a link to view the magazine. My photos can be found on: Front Cover, 2, 3 (top, Worrell, New Department), 5 (Worrell), 6-7 (all), 14-15 (spread), 16-17 (all), 20, and 35 (1, 12, 13, 15, 16). That’s 39 photos in all! Below are a couple of spreads. I’m looking forward to working with the college again. I shot the new dean, Dr. Jones, in June, and should be doing more photos soon. A great bunch to work with, and of course, it’s always nice to make the cover!   Image (c) 2012 Stephen Ironside / Ironside Photography (4) Image (c) 2012 Stephen Ironside / Ironside Photography (3) Image (c) 2012 Stephen Ironside / Ironside Photography (2) Image (c) 2012 Stephen Ironside / Ironside Photography (1)  

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